and Running a Successful Catering Van Business
We wish we had done this years ago! We highly recommend that anyone looking to start a catering van business attend the Proper Catering Academy course…it has saved us a huge amount of time and money…learn from the experts!
Peter Gronbach, Halls Bakery, Chorley
Who Are We?
We started 10 years ago with a single retail shop in Sheffield’s City centre, then we added another and another until we had the four corners of the UK covered.
We very quickly discovered that many people weren’t able to try our fabulous food because they were nowhere near to our shops, this is when we decided to set up our very first catering van…taking our fabulous food to the workplace!
Paul Sunderland, Delizia, Peterborough.
The Proper Catering Academy has helped my team to enhance their skills and provide me, as the owner of the business, with a great vehicle to continually improve my business, thanks John!
Our fleet has grown each year and we are now the proud owners of 6 shiny catering vans based in Sheffield serving 1000’s of customers each day every day.
The Proper Catering Academy team will provide you with the complete business model…start to finish and we’ll hold your hand throughout the process of establishing yourself as a quality provider of food, we’re not just a training company, we eat, sleep and breathe the Catering Van business.
All of our past clients continue to enjoy our support long after attending the training session, we like to think of ourselves as the Catering Van Mentors, our customers call us “The Experts”
All of your questions and more will be answered when you attend the Catering Van training course, in addition to everything that is detailed in the itinerary on the next page…it really is the complete coaching course!
1 day intensive course
Itinerary :-
Catering Van Training
John Briggs, Jiffy Trucks, Brighouse.
For the past 8 years we have referred many of our clients to Proper Catering Academy to understand the business and learn from the professionals. As the UKs leading manufacturer of Catering Vans, Jiffy trucks are proud to be associated with Proper Catering Academy.
7.00 Van Prep Training
- Product Planning
- Bake Off
- Merchandising Planning
9.00 Introduction Presentation
- Company History
- The Catering Van Business Model
- The learning curve
- The Secrets to Catering Van Success
10.15 Break for Refreshments
10.30 Sales & Marketing
- The Financial Model
- Food Marketing
- Point of Sale / Menus
- Canvassing
- Route Planning
11.30 Lunch in the Proper Diner
12.30 Van Practical (Lunch Route)
13.30 Products, Price Points Systems
and Procedures Call Rotation Method
14.30 Van Close Down Routine
15.00 Questions and Answers
In addition to spending this great information packed day with us you will also receive the additional resources, tools and references detailed on the following pages…
Included
Catering Van Manual
When you attend the training course you will receive all of our secrets in a downloadable 84 page ebook. The Catering Van Manual has been created to include all of the procedures and operations that you will need to guide you through the process of setting up your catering van business professionally. This really is a hugely detailed guide!
The Guide clearly details:-
John Grey, New York Deli, Newcastle.
This really is a no brainer… before you start your catering van business speak to the guys at Proper Catering Academy.
- The Proper Way! The Secret Methods to Our Success!
(perhaps the most valuable section) - What the financial model is for a typical
catering van business - A business plan which you can take to your own
leasing / finance company - The complete 0700 to 1500 operating instructions.
- The food costs and suggested profit margins
for catering van retailing - How to canvas new calls, what to look
for, how to dress and what to say! - Food promotion design tips to catch
your customers eye. - Waste control methods which will save
you a small fortune. - Optimal Routing to make sure your
rounds are as tight as possible. - Our “Proper” Promotional Templates.
- Stock control spreadsheets which
automatically calculate your sales
and VAT. - Call sheets which will allow you
to monitor your call efficiency. - Purchasing guide…an idiots guide
to product sourcing and purchasing. - Optimising the Sales Merchandising
space on your Catering Van for profit.
…and much more, we add new material all of the time and we’ll keep you updated!
Included
4 Page Website
When you attend the training course we will provide you with a 4 page website with your name all over it! We find that many customers see our branded vans around the towns and cities and go straight to the internet to find out more about us.
It is becoming more and more important that you have a web presence and that you have a professional site that sells your service and promotes your quality products.
The website will contain the following content:-
Page 1.Home Page with your logo on and your telephone number (standard design)
Page 2.Information Page for you to add more current items about your business and services
Page 3.Products Page with prices and products
Page 4.Contact Us Page with your phone number and address
In addition to this you will have access to our extensive Online Video Training area where you can learn how to add more pages and information to your site.
What more do you need? Well we’re going to promote your business online for you in your local area. By using secret Online Marketing Strategies we’ll make sure that you’re found locally when people search online for Catering Vans or Food Delivery
Included
The Admin Control Pack
Keep your finger on the pulse of your business with the Admin Control Pack. A collection of standard letters and spreadsheets that we use to control our business on a daily basis, these documents keep your business on track!
The Admin Pack Contains:-
- Our Standard Sales Letters
- Stock Control Sheet
- Daily Profit Calculator
- Wastage control spreadsheet
- Route Grid
- Daily Call Monitor
Included
The Point Of Sale Collection
It’s so important that your customers understand exactly what you are selling and what special promotions you are offering, sometimes you may decide to change this monthly or maybe daily. The POS collection provides you with the templates that you need to be able to control your own marketing and promotions.
The POS Collection Includes:-
- Daily Specials Template
- 12 Monthly Promotion Templates
These are supplied to you in digital format
and we’ll show you where you can get
free software to make your own changes!
Keeping your offer fresh and interesting
is so important!
And it doesn’t end there! When you attend the Proper Catering Academy Catering Van Training course you will become one of our friends and we like to look after our friends, that’s why we offer ongoing support.
If you have started your business and need more help or just need a refresher in sales training or food preparation, just pick up the phone and we’ll assist in anyway that we can. Running a Catering Van Business can be a lonely job at times…sometimes you just need someone to bounce ideas off, we’re always there!
The Training
Let’s recap on what Proper Catering
Academy training includes:-
- A Full Day of Training and Mentoring
with the Catering Van Experts - Experience on our Catering Van
with our Catering Van Manager - An 84 page downloadable
Catering Van Manual - A 4 Page Website
- 90 Video online training resource
for updating and maintaining
your website - Google Local Places Optimised
- An Online Press Campaign
- The Proper Admin Control Pack
- The Proper POS Collection
- Ongoing Support and Mentoring
The total cost of this Complete Catering Van
Training package is only £1500 + VAT Special Offer £995 + VAT
Contact us today to secure your place on the next available training course before your competitors, this will be a decision that you won’t regret…just look at the great testimonials inside this leaflet to see what our previous trainees have said about us!